I am naming the company after my sister who passed away in December 2023. Prima is a love letter to my sister, Lauren, the first-born, my forever muse. The name comes from the Italian word prima, meaning “first”- because she was the first to lead, the first to love, and the first to show me what it meant to be strong, smart and effortlessly herself. The double “m” in Primma is for the two of us- two hearts, always connected. This brand is a way of continuing her legacy by helping women feel confident, beautiful, and fully themselves. Styled with intention, Rooted in sisterhood, Made to honor her.