You deserve
to feel dressed.
BIRMINGHAM - EST. 2019
THE STORY BEHIND THE NAME
A Love Letter
to My Sister.
Primma is a love letter to my sister, Lauren, the first-born, my forever muse. She passed away in December 2023. The name comes from the Italian word prima, meaning “first”- because she was the first to lead, the first to love, and the first to show me what it meant to be strong, smart and effortlessly herself.
From Full Makeovers to
Simple Updates.
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Perfect for the woman who feels overwhelmed by her closet, has plenty of clothes but nothing to wear, is experiencing a lifestyle transition, or is ready for a more intentional and cohesive wardrobe. The Total Refresh provides both the strategy and styling needed to create a closet that works for your life.
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Perfect for the woman who wants a seamless, elevated shopping experience with expert guidance and a wardrobe tailored specifically to her lifestyle. Skip the endless browsing, fitting rooms, and guesswork. Everything is thoughtfully selected for you before you even arrive.
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Perfect for the woman who loves her wardrobe but needs fresh inspiration. The Style Edit helps you maximize what you already own, discover new outfit combinations, and get dressed with ease every day.
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Perfect for women outside the Birmingham area who want expert styling guidance tailored to their lifestyle, body type, and goals. Whether you’re updating your wardrobe, planning a trip, preparing for a special event, or simply looking for fresh outfit inspiration, The Virtual Style Edit provides a personalized roadmap to effortless style.
“Tina is so incredibly talented when it comes to personal style!”
- CLAIRE D.
BIRMINGHAM, AL
BEGIN HERE
Your First Call
is Always Free.
Book a complimentary 30-minute Discovery Call. We’ll talk about where you are, what you want to feel, and which Primma experience is right for you.
No pressure - just clarity.